The price of an airline ticket
Ever wondered what makes up the price of an airline ticket? It is not exactly rocket science though it becomes pretty difficult to understand the nuances of fluctuations. Airlines are…
BMW 3 Series Touring performs for work
There’s no doubting the BMW 3 Series Touring’s credentials as the car of choice for many for work and pleasure. It is particularly popular among businesses thanks to its reliability…
Business Fundas has been revamped
To all our thousands of subscribers, we thank you for being there for us patiently. We have finally revamped the Business Fundas website, after its database crashed at the hosting…
Pricing of Telecommunication Network Services
Pricing is one of the key components of services marketing. Service providers like that of telecom service providers, often are at a major dilemma, how to price their offerings? What…
Business Fundas is back
I would like to thank the entire HostSo team for the support they have provided me. Business Fundas is up and running. The blog appears to be operational again. Regards…
Pricing of Information Technology
There are multiple approaches to pricing of information technology products and services. Although pricing strategies differ based on whether the software or system is getting sold as a product or…
Product Life Cycle Management
Product life cycle management (or PLC management) is the sequential formulation and implementation of strategies used by Marketing Professionals as a product goes through its life cycle. The conditions of…
The Future of Apple products
So whats the next level of innovation Steve Jobs is going to announce next? The I-Pad appears to be an extended and enlarged version of the I-Phone. Following this trend,…
How to Launch a Successful Product
“A market is never saturated with a good product, but it is very quickly saturated with a bad one”. Henry Ford never said anything wiser. But essentially what is a…
Google Priority Inbox-Revolutionizing emails
Check out what Google has to offer now along with its core offerings in email. Google is planning a launch of its priority inbox, where, each user will mark mails…
Does the HP-Palm move make sense?
HP-Palm has become the hype that the mobile computing world could have done without. Is it really worth the hype? Will this $1.2 billion deal create waves in the already…
The art of need recognition for product conceptualization
Need can either be recognized or generated. Most utility-based products like refrigerators, washing-machines, cars, etc. were introduced to the market because the manufacturers felt that there was a need for…