The evolution of Gmail
Gmail, the number one web based email platform, used by billions of users, globally, has evolved in leaps and bounds over the years, from the html mail it used to…
The GE-McKinsey matrix and its Limitations for Business Portfolio analysis
A business portfolio is defined as a collection of Strategic Business Units, commonly called SBUs, that make up a firm or a corporation. The optimal business portfolio (a dream for…
Top B-Schools of India in 2010
As per a study done by PagalGuy, the following is the ranking of B-Schools in India in 2010. Overall a sample size of 9576 respondents were used to evaluate the…
Adding a New Dimension to Marketing
Now today I have brought you a new World Cup themed ad campaign with a unique difference… I’d like to introduce you to Sony’s 3D TV ad campaign that will…
Work, Rest, Play for England!
As promised I have another World Cup themed ad campaign to show you… Last October it was announced that Mars would have a five-year partnership with the Football Association. So…
FIFA 2010 the other side
Madness. That’s the only word to describe FIFA World Cup 2010 South Africa. Making the headlines have been the big strikers, players who in days will become larger than life…
A Sparkle of World Cup charm
Now I’m no fan of football, but what with a certain sporting event coming up soon, I thought that this would be a fantastic time to have a look at…
Bic-cause they’re amazing!
The well-known ball-point pen manufacturer, Bic, is launching an innovative marketing campaign aimed to highlight the level of quality and value in it’s Crystal range. The 12-week campaign, developed by…
Does the HP-Palm move make sense?
HP-Palm has become the hype that the mobile computing world could have done without. Is it really worth the hype? Will this $1.2 billion deal create waves in the already…
Corruption is Business:Part 2
This is a sequel to the article with the same name and is meant to provide some of the possible counter-arguments to the arguments provided in the previous article. Thus…
Walter Kiechel of Harvard on Business Strategy
Walter Kiechel, from Harvard Business School, talks about the impact that business consultants and academicians can have on your bottom line. A must watch video for all entrepreneurs, management practitioners…
Google launches Google Prank Suite
Many of us may not be knowing it yet. Google has launched the perfect product for the huge fan base following the technology giant. Ever heard of Google romance? No…