Three challenges you will face as a small business owner
From making ends meet when you’ve just opened your doors, to trying to make long-term plans for your future, each and every day is a challenge if you are a…
How To Get In Front Of Your Customers
The biggest challenge in business is finding and securing customers. Your goal is to turn them into repeat business who will help sustain and grow your business. You can’t do…
4 Tips for Improving the Reputation of Your Business
If you want to achieve longevity, in the world of business, you will need to think about your reputation. This is the only way that you can ensure people will…
How to Get Your Small Business Marketing Strategy Right
A successful marketing strategy is important no matter how big your company may be, and it’s all the more important for the smaller business. Creating a marketing strategy that works…
3 Ways Brands Are Activating Influencers in 2017
Influencers have grown from a non-traditional method of brand promotion to one of the more effective strategies in all of marketing. Brands must build a connection with their audience in…
5 Creative Ways to Promote Your Brand
Differentiating your brand in a competitive marketplace can often feel like no easy feat. Yet, there are various ways to separate your company from your industry rivals to attract as…
The Many Obstacles to Getting a Product on a Shelf
Fulfillment is the name of the game when it comes to manufacturing. You might think your business is far removed from the customer, but the reality is that customers order…
How Using Psychological Triggers Can Increase Your Sales
Adam Conover, best known for his myth-busting series of TruTV’s Adam Ruins Everything, states that there is no such thing as Millennials, or Gen X, or Baby Boomers, or any…
How to Get Started with Improving the Customer Journey
Whether you’re an offline business with retail stores, or an online entity with digital assets, user experience is an important element that cannot be neglected. User experience used to be…
Tips On Choosing The Right Type Of Marketing For Your Business
It doesn’t matter how well-run your business might be or how excellent your product line, if you don’t master marketing, it won’t thrive. Marketing can be defined as the action…
What is Key Account Management?
Key account management is often mistaken for just another sale strategy, but it is an approach that seeks to change the way you do business, as well as how you…
Understanding the Anatomy of a Successful Salesman
Being a successful sales man is not easy. It requires a specific set of skills combined with an instrinsic sense of smell of the client’s requirement combined with a deep…