8 Ways to stand out at a Tradeshow
When it comes to running a successful booth at a trade show, there is a big difference between standing out and wasting your time. When people visit a trade show,…
The Benefits of Selling Your House Online in the Current Market
As the British property market continues to experience considerable price hikes, there is a fear that first-time buyers are beginning to bear the brunt of the housing bubble. Given the…
There Is Still Plenty Of Life In Print Advertising
It would be fair to say that the marketing world has been heavily influenced by the internet over the past decade or so. Many businesses will spend more time on…
Projecting the Right Business Image Today
During the economic boom of the 1980s, the archetypal image of a successful businessman was personified in the character of Wall Street’s Gordon Gekko; sleek, well-groomed, ruthless and with all…
7 Ps of Services Marketing – Framework Limitations
The 7 Ps of services marketing is indeed a popular framework used by marketing professionals to design the critical dimensions of the strategic blueprint while marketing a service. The services…
Marketing Theory – CCDVTP
CCDVTP stands for “create, communicate, deliver the value to the target market at a profit”, a term that has been popularised by Philip Kotler. It is being considered as an…
SEO Tips for Google Panda Update
Most of the webmasters and digital marketing professionals struggle to understand the nuances of Digital Marketing and Search Engine Optimization, especially when it comes to understanding the theory with a…
Supplier selection criteria and models
Purchasing is among the most important activities in supply chain management, since it is the primary point of contact with most supply-chain partners. A major area in purchasing management is…
BSC – The Balanced Scorecard
The Balanced Scorecard (BSC) is a framework for strategic management, used to monitor and align performance of an organization or a division of the same. It is a semi-standard yet…
Services Process Mapping
Typically services are characterized by the 7 Ps of services marketing namely Product, Price, Place, Promotion, People, Process and Physical evidence. One of the crucial success factors for a service…
PEST Analysis
PEST analysis stands for “Political, Economic, Social, and Technological analysis“. It is a framework for Strategic analysis of markets to evaluate macro-environmental factors used in the environmental scanning component. Some…
Business Negotiation – Tips to improve Skills
The Art of Negotiation A ‘negotiation’ is a conversation between two or more parties where the outcome has yet to be decided. Many people enter ‘negotiations’ with a clear and…