BSC – The Balanced Scorecard
The Balanced Scorecard (BSC) is a framework for strategic management, used to monitor and align performance of an organization or a division of the same. It is a semi-standard yet…
Services Process Mapping
Typically services are characterized by the 7 Ps of services marketing namely Product, Price, Place, Promotion, People, Process and Physical evidence. One of the crucial success factors for a service…
Digital Marketing – Theories, Strategies and Frameworks
Digital Marketing is basically promotion of brands using all forms of digital advertising mediums to reach the target segment. This now includes Radio, mobile, Internet, Television, social media marketing and…
How to build a Successful Business Model or a Business Plan?
Business Models are crucial for the success of an enterprise or even a startup. So what do you need to focus on while building up your business from scratch? A…
Walter Kiechel of Harvard on Business Strategy
Walter Kiechel, from Harvard Business School, talks about the impact that business consultants and academicians can have on your bottom line. A must watch video for all entrepreneurs, management practitioners…
How the internet affects Porter’s 5 forces model
In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. Porter, the strategy guru, used concepts…
The way ahead for Indian sports-Public Private Partnerships
There are certain factors external to the performance of sports-persons which defines the performance of a country in an international sports meet. According to the study, it is poor social…
How to price IT products in 7 steps?
The technical team or the product development team has come up with a ground breaking product. The technology can have a deep impact on the customer. The technical team knows…
A winning framework for market entry strategies
A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. This article talks about the critical issues that…
Top 10 trends in Information Management technologies
Information management appears to be the talk of the day amongst all technology buzz. Information management or IM is the collection and management of information from one or more sources…
Can we get computer security for free
Gone are the days when you needed to shell out a huge amount of money to buy security for your laptop or personal computer. Today, most of the anitivirus developers…