Philip Kotler on marketing in times of economic downturn
During economic turbulence, it is important for a company to view it as both an opportunity and a danger. Sometimes it is a bad idea to cut costs across the…
Riding the uncertainty wave – 5 Mantras for Success
The economic slump of 2009 has seen many companies struggling for survival. While some made it, others didn't. This article provides some insights on what caused such a difference of…