Walking on Water with Hi-Tec
Hi-Tec the sportswear company has attracted over 4 million people on YouTube through a hoax viral campaign. The 3 minute viral, created by Amsterdam-based ad agency CCCP, shows three men…
NSPCC Beat Exam Stress
I came across this wonderful ad today and wanted to share this with you. The NSPCC has just created an ad aimed to help children view the exam period differently,…
Win their Hearts & Success will Follow
In a world full of media messages and news, the task for any marketer nowadays is to successfully cut through all of the ‘noise’ and reach their customer. Many businesses…
Adding a New Dimension to Marketing
Now today I have brought you a new World Cup themed ad campaign with a unique difference… I’d like to introduce you to Sony’s 3D TV ad campaign that will…
A Sparkle of World Cup charm
Now I’m no fan of football, but what with a certain sporting event coming up soon, I thought that this would be a fantastic time to have a look at…
Bic-cause they’re amazing!
The well-known ball-point pen manufacturer, Bic, is launching an innovative marketing campaign aimed to highlight the level of quality and value in it’s Crystal range. The 12-week campaign, developed by…
How to Curb Gray Markets
Gray markets are a perennial problem in some industries and even some of the biggest of companies are searching for a solution to this problem. While no fool-proof plan has…
Joel Peterson of Stanford on Organizational Culture
While embarking on an entrepreneurship plan, often leaders are at a loss to make their dreams a reality. To simultaneously think about market structure, short term tactics, long term strategy,…
Questions To Ask When Choosing A Primary Business
If you are familiar with online marketing, you are well aware that there are hundreds of different network marketing companies out there with representatives who claim to have the best…
Have You Considered Affiliate Marketing?
Long story short, affiliate marketing is a way to make money by recommending a product or service to someone else. Think of it as a sales commission opportunity. While some…
Jim Ellis of Stanford Business School talks about B-plans
Jim Ellis talks about the elements of a successful business plan as well as common mistakes related to its development and use. He clarifies how one should look at a…
Walter Kiechel of Harvard on Business Strategy
Walter Kiechel, from Harvard Business School, talks about the impact that business consultants and academicians can have on your bottom line. A must watch video for all entrepreneurs, management practitioners…