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Digital Marketing is basically promotion of brands using all forms of digital advertising mediums to reach the target segment. This now includes Radio, mobile, Internet, Television, social media marketing and…
Social marketing was “born” as a discipline in the 1970s, with the increasing need to “sell” ideas, attitudes and behaviors, a paradigmatic shift from the need to market products only.…
Business Models are crucial for the success of an enterprise or even a startup. So what do you need to focus on while building up your business from scratch? A…
Thomas J. Watson as always comes up with a great one liner. So what does he mean? Its obvious that you need to be passionate about what you do to…
Now it’s not very often a fantastic TV ad has the opportunity to make a comeback and bless our screens for a second time, but fortunately Coco-Cola have decided to…
Schneider, the Beer manufacturing major, created a lot of waves with this banner advertisement. This caught the active imagination of the youth and created quite a stir. With an overdose…
Summer is here – let’s hear a BIG cheer! Now whether you are getting ready for a cruise around the world, a trip to Paris or simply a few days…
As I am due to start my job as Marketing Assistant for the Radox brand in a short number of weeks, I thought it would be a great idea to…
Hi-Tec the sportswear company has attracted over 4 million people on YouTube through a hoax viral campaign. The 3 minute viral, created by Amsterdam-based ad agency CCCP, shows three men…
I came across this wonderful ad today and wanted to share this with you. The NSPCC has just created an ad aimed to help children view the exam period differently,…
In a world full of media messages and news, the task for any marketer nowadays is to successfully cut through all of the ‘noise’ and reach their customer. Many businesses…
Now today I have brought you a new World Cup themed ad campaign with a unique difference… I’d like to introduce you to Sony’s 3D TV ad campaign that will…