Top Online Strategy Games for Business Students
Strategy can be best understood through simulation games. What better training for a manager than to understand business strategy than to react to simulated market responses as provided by these…
Marketing Plan – Blueprint for Marketing Strategy
Today when so much investments are dependent on the outcome of a marketing plan, the same needs to be scrutinized very deeply so as to minimize the risks of non-performance.…
The 4 P’s of Marketing – The Marketing Mix strategies
The term “marketing mix” was coined in the early 1950s by Neil Borden in his American Marketing Association presidential address. This is one of the preliminary knowledge every marketer must…
Advertising and Marketing Programs for Small and Medium Business
Small and medium sized enterprises typically have very different requirements and capabilities to engage their target audience through Advertising and Marketing programs. Typically, most of these firms are limited by…
Digital Marketing – Theories, Strategies and Frameworks
Digital Marketing is basically promotion of brands using all forms of digital advertising mediums to reach the target segment. This now includes Radio, mobile, Internet, Television, social media marketing and…
Marketing Mix – The 4 P’s of Social Marketing
Social marketing was “born” as a discipline in the 1970s, with the increasing need to “sell” ideas, attitudes and behaviors, a paradigmatic shift from the need to market products only.…
How to build a Successful Business Model or a Business Plan?
Business Models are crucial for the success of an enterprise or even a startup. So what do you need to focus on while building up your business from scratch? A…
You have to have your heart in the business and the business in your heart
Thomas J. Watson as always comes up with a great one liner. So what does he mean? Its obvious that you need to be passionate about what you do to…
Coco-Cola Goes Crazy for Harris!
Now it’s not very often a fantastic TV ad has the opportunity to make a comeback and bless our screens for a second time, but fortunately Coco-Cola have decided to…
Schneider-What matters is not the Sex but the Beer
Schneider, the Beer manufacturing major, created a lot of waves with this banner advertisement. This caught the active imagination of the youth and created quite a stir. With an overdose…
‘Feel Good’ for summer!
Summer is here – let’s hear a BIG cheer! Now whether you are getting ready for a cruise around the world, a trip to Paris or simply a few days…
Radox says Be Selfish!
As I am due to start my job as Marketing Assistant for the Radox brand in a short number of weeks, I thought it would be a great idea to…