SME Lending : A Growth Strategy
SME lending in India has been a neglected target market since the independence. Though, government tried to propagate SME lending using regulations and incentives, however, somehow beneficial impact was never…
Applications of Fuzzy Set Theory and Fuzzy Logic
Fuzzy set theory provides a major newer paradigm in modeling and reasoning with uncertainty. Though there were several forerunners in science and philosophy, in particular in the areas of multivalued…
Coco-Cola Goes Crazy for Harris!
Now it’s not very often a fantastic TV ad has the opportunity to make a comeback and bless our screens for a second time, but fortunately Coco-Cola have decided to…
How Companies Expand in Emerging Markets for Sustainable Growth
Growth has been always competitive in already developed markets. So for sustainable growth, emergent markets are being targeted by all MNCs. Krishna Palepu, Harvard Business School Dean, explains how multinationals…
The evolution of Gmail
Gmail, the number one web based email platform, used by billions of users, globally, has evolved in leaps and bounds over the years, from the html mail it used to…
Top B-Schools of India in 2010
As per a study done by PagalGuy, the following is the ranking of B-Schools in India in 2010. Overall a sample size of 9576 respondents were used to evaluate the…
Specsavers Seeing Perfectly Clearly!
Now I’m sure everyone has heard of Specsavers… This business that was setup over 25 years ag0 (1984) by founders Doug and Mary Perkins. It was only in the early…
A BUDGET FIVER – thumbs up to Pranab da..!
Well, Well, Well….If it isn’t that time of the year again!! The Finance Minister has just presented the 2nd budget of his reign and everyone queues up for their share…
Situation of Outsourcing in the Manufacturing Industries
As a company gets large-scale recognition and popularity, maintaining its image and brand becomes more important than the product it manufactures. So from a product-centric view, companies have shifted their…
4 Biggest brands launched the core i5 laptops
Today the world is walking on core i5 laptops. They are high speed mean machine, well built and easy to handle. The Core i5 is now powering performance laptops for…
Green mobile phones: is it here to stay?
A serious concern on the usage of electronics and more importantly cell phones, is the ecological implications they have. The digital wastes have a lot of negative impact which is…
How to analyze business case studies
There is no one best approach to analysis of an management case study. However, a number of general steps and guidelines can be followed to ensure better case analysis. Although…