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The smart money is betting on content marketing. It’s not just power players like HubSpot. Smaller digital marketing firms and brand agencies are embracing the persuasive, informative power of targeted…
SEO is one of the most important aspects of modern business. If your website is not optimized for search engines you are not going to get as much business as…
For awhile it seemed like every business and every individual with a passion or a dream was starting a subscription box. There seem to be fewer of them coming out…
Having a professional looking website is not an option anymore. The first thing people do when encountering a new business is checking their online presence. If they can’t find information…
Whenever we run out of cash the tagline that rhymes first in our mind is “PAYTM karo”. We can mobile recharge, book tickets, pay our daily utility bills, make hotel…
When it comes to marketing, most organizations prefer to play it safe, and only invest in tried-and-tested ideas. They usually prefer to stick PPC and banner ads, social media campaigns,…
A successful marketing campaign is crucial to the success of any small business. When a company’s marketing is lacking, it is typically true that their sales are also suffering. Too…
There was once a time when the only way to shop for things that you wanted or needed was to head into town or the city and look for the…
Almost every business owner would have read an article about “consumer centricity”, especially in the digital space. Putting your customer first is essential in a consumer age, but how do…
In the modern age, with our plethora of platforms, it can be extremely easy to miscommunicate (or misinterpret) the messages that we are sending online. When different departments of businesses…
Whether you have a well-established business or you’re just building one, there are a few “must-haves” you need in your arsenal. You have to have a sound business plan and…
One of the most important aspects of making a new business successful is building momentum after the launch. How can you keep people interested and ensure that your company gains…