Localized Digital Marketing – The Do’s and Do Nots
If you are a small business owner, you will likely find yourself competing against large global brands – this can leave you feeling disenchanted, but this is where localized marketing…
How to use Videos and Podcasts in the Fitness Industry
Marketing for fitness isn’t vastly different than marketing other types of business. Your marketing strategy is still developed to generate more customers i.e. more people signing up for classes or…
Valuable Tips on Effective Writing During Travel
What can be more appealing than a career of a freelance travel writer? You see new places and meet new people every day, enrich your life experience with new impressions,…
How To Do Branding Exercises Like A Pundit
The first quarter of the year has passed by and you’re working on a marketing plan. And worse, you’ll be ending the year with a crappy and failing marketing strategy…
18 Tips For Link Building For Search Engine Marketing
Link building is a powerful way of helping to improve your website authority and your website ranking on popular search engines. While proper link building isn’t as easy as some…
Studies Show Speed is Everything When It Comes to Retail Websites
It seems as though when it comes to the success of retail websites, it’s all about the speed. This is according to a study by Akamai Technologies, which has now…
Beyond Spray & Pray – 7 Questions for a More Effective Content Strategy
The smart money is betting on content marketing. It’s not just power players like HubSpot. Smaller digital marketing firms and brand agencies are embracing the persuasive, informative power of targeted…
Basic Tips to Improve Your Online Store’s Search Visibility
At this point, the viability of e-commerce as a retail method can no longer be denied. The US Census Bureau reports that 53% of all Internet users (around a billion…
How to Create Backlinks to Boost Business
SEO is one of the most important aspects of modern business. If your website is not optimized for search engines you are not going to get as much business as…
4 Unusual Marketing Techniques Every Business Should Be Using
When it comes to marketing, most organizations prefer to play it safe, and only invest in tried-and-tested ideas. They usually prefer to stick PPC and banner ads, social media campaigns,…
Ways To Boost Your Small Business Marketing Campaign
A successful marketing campaign is crucial to the success of any small business. When a company’s marketing is lacking, it is typically true that their sales are also suffering. Too…
How to Drive Sales to Your Ecommerce Business with the “Everywhere” Strategy
Almost every business owner would have read an article about “consumer centricity”, especially in the digital space. Putting your customer first is essential in a consumer age, but how do…