How to choose a career
Everybody knows that skills are important for getting and keeping a job. Employers expect you to list relevant skills on your resume. They ask about your skills in interviews. And…
Rethinking the way MBA is taught
David Garvin, Harvard Business School professor, explains why today business education is at a crossroads. Is MBA only a platform for launching a student, or is there a need to…
Top B-Schools of India in 2010
As per a study done by PagalGuy, the following is the ranking of B-Schools in India in 2010. Overall a sample size of 9576 respondents were used to evaluate the…
Joel Peterson of Stanford on Organizational Culture
While embarking on an entrepreneurship plan, often leaders are at a loss to make their dreams a reality. To simultaneously think about market structure, short term tactics, long term strategy,…
Philip Kotler on using IT for Marketing
Today, the dynamics of marketing are changing as rapidly than most marketers are comfortable about. Just a few days ago, the focus shifted from a transactional viewpoint to relationship marketing.…
Kotler talks about the mantra of marketing-CCDVTP
Did you know that CCDVTP stands for “create, communicate, deliver the value to the target market at a profit”. Its the new mantra of marketing. Check out the insights by…
Philip Kotler on marketing in times of economic downturn
During economic turbulence, it is important for a company to view it as both an opportunity and a danger. Sometimes it is a bad idea to cut costs across the…