Going The Extra Mile: Customer Service Essentials
Given the technological advancements of the past decade – in particular the internet – customers now have a staggeringly vast choice in terms of the products and services they consume.…
Projecting the Right Business Image Today
During the economic boom of the 1980s, the archetypal image of a successful businessman was personified in the character of Wall Street’s Gordon Gekko; sleek, well-groomed, ruthless and with all…
Brand Personality Dimensions
Brand personality refers to those human personality traits (sometimes developed cognitively) which are developed harmoniously with a brand, whether it is a product or a service. While branding a product…
Dreams
There are clubs you can’t belong to, neighborhoods you can’t live in, schools you can’t get into, but the roads are always open. – Nike Did anyone of you dream…
Bringing home the Digits with Digital Signage
Digital signage is on a meteoric rise, both in Europe and the US. Originally utilized as branding and advertising on high streets, landmark sites and sports events, digital signage is…
Schneider-What matters is not the Sex but the Beer
Schneider, the Beer manufacturing major, created a lot of waves with this banner advertisement. This caught the active imagination of the youth and created quite a stir. With an overdose…
TV Idents becoming more inspiring…
For a long time TV channels have wanted to brand themselves apart from others using ‘idents’. Idents are the clips you see between programmes clearly branding the channel you are…
Beer Advertisements
Beer advertisements have always pictured an oomph factor. Is it because beer is positioned as a macho drink that will sell well with an overdose of the sex-factor? A research…
Radox says Be Selfish!
As I am due to start my job as Marketing Assistant for the Radox brand in a short number of weeks, I thought it would be a great idea to…
Walking on Water with Hi-Tec
Hi-Tec the sportswear company has attracted over 4 million people on YouTube through a hoax viral campaign. The 3 minute viral, created by Amsterdam-based ad agency CCCP, shows three men…
NSPCC Beat Exam Stress
I came across this wonderful ad today and wanted to share this with you. The NSPCC has just created an ad aimed to help children view the exam period differently,…
Specsavers Seeing Perfectly Clearly!
Now I’m sure everyone has heard of Specsavers… This business that was setup over 25 years ag0 (1984) by founders Doug and Mary Perkins. It was only in the early…