Business, Society and Lives
Influencers have grown from a non-traditional method of brand promotion to one of the more effective strategies in all of marketing. Brands must build a connection with their audience in…
Influencers have grown from a non-traditional method of brand promotion to one of the more effective strategies in all of marketing. Brands must build a connection with their audience in…
Marketing is a tricky thing – you need to do it right and you need to do it constantly. An ineffective campaign is one that doesn’t start a conversation and…
Over recent years, social media has become a big part of our day to day lives. However, while general consumers tend to use social media to communicate with friends and…
Differentiating your brand in a competitive marketplace can often feel like no easy feat. Yet, there are various ways to separate your company from your industry rivals to attract as…
Adam Conover, best known for his myth-busting series of TruTV’s Adam Ruins Everything, states that there is no such thing as Millennials, or Gen X, or Baby Boomers, or any…
It doesn’t matter how well-run your business might be or how excellent your product line, if you don’t master marketing, it won’t thrive. Marketing can be defined as the action…
Key account management is often mistaken for just another sale strategy, but it is an approach that seeks to change the way you do business, as well as how you…
When creating a brand for your business, it’s imperative that you take every detail into consideration. Whether it is the color scheme of the logo or to the tagline of…
The first quarter of the year has passed by and you’re working on a marketing plan. And worse, you’ll be ending the year with a crappy and failing marketing strategy…
Marketing doesn’t have to be a hundred thousand dollar word. You don’t have to spend a fortune to build your business’ brand with your customers and potential clients. Here are…
Promotion and marketing of the products and services are one of the prime motives of each and every business. However, the best kind of promotion is the one that makes…