3 Ways Brands Are Activating Influencers in 2017
Influencers have grown from a non-traditional method of brand promotion to one of the more effective strategies in all of marketing. Brands must build a connection with their audience in…
4 Reasons Why You Should Use Both Traditional and Digital Marketing
Marketing is a tricky thing – you need to do it right and you need to do it constantly. An ineffective campaign is one that doesn’t start a conversation and…
5 Ways to Make Social Media Work for Your Business
Over recent years, social media has become a big part of our day to day lives. However, while general consumers tend to use social media to communicate with friends and…
5 Creative Ways to Promote Your Brand
Differentiating your brand in a competitive marketplace can often feel like no easy feat. Yet, there are various ways to separate your company from your industry rivals to attract as…
How Using Psychological Triggers Can Increase Your Sales
Adam Conover, best known for his myth-busting series of TruTV’s Adam Ruins Everything, states that there is no such thing as Millennials, or Gen X, or Baby Boomers, or any…
Tips On Choosing The Right Type Of Marketing For Your Business
It doesn’t matter how well-run your business might be or how excellent your product line, if you don’t master marketing, it won’t thrive. Marketing can be defined as the action…
What is Key Account Management?
Key account management is often mistaken for just another sale strategy, but it is an approach that seeks to change the way you do business, as well as how you…
How to Create a Solid Brand Image For Your Business
When creating a brand for your business, it’s imperative that you take every detail into consideration. Whether it is the color scheme of the logo or to the tagline of…
How To Do Branding Exercises Like A Pundit
The first quarter of the year has passed by and you’re working on a marketing plan. And worse, you’ll be ending the year with a crappy and failing marketing strategy…
How to Build Your Business’s Brand on a Small Budget
Marketing doesn’t have to be a hundred thousand dollar word. You don’t have to spend a fortune to build your business’ brand with your customers and potential clients. Here are…
Create promotional coasters for your business
Promotion and marketing of the products and services are one of the prime motives of each and every business. However, the best kind of promotion is the one that makes…
Beyond Spray & Pray – 7 Questions for a More Effective Content Strategy
The smart money is betting on content marketing. It’s not just power players like HubSpot. Smaller digital marketing firms and brand agencies are embracing the persuasive, informative power of targeted…