4 Reasons You Aren’t Getting Any New Customers
If your business has been struggling recently, it may be a result of poor choices on your part. When you haven’t put in the right efforts to keep your business…
Do marketing strategies of old still work?
Marketing really came into its own in the 20th century when the advent of mass communication tools led to the start of a booming consumer economy. In the age of…
5 Tips to Maximize Visual Merchandising in Your Store
Visual merchandising is a somewhat confusing term, so in order to make things simpler, let’s first understand what it is exactly. At its core, it is a way to advertise…
What Makes Great Packaging Design?
With thousands upon thousands of goods for consumers to now pick and choose from in their local supermarkets, it can be hard to make sure that you stand out from…
5 Marketing Trends To Watch In 2018
With the world of technology changing faster than ever, it’s no surprise new trends are evolving in 2018 and beyond. Trends evolve as entrepreneurs and companies adapt their marketing strategies…
Your Business Needs to Be Listed on These 6 Sites
Visibility is the lifeblood of any small business, from neighborhood storefronts to scrappy e-commerce startups. Online directory listings offer tremendous visibility for brick-and-mortar and online-only companies alike. The trick is…
The Importance of Stellar Communication Skills In Business
Communication is important in business, just as it is in our everyday lives. Without proper communication skills, any business, large or small, will struggle to succeed. Communication is such a…
How To Create An Unforgettable Brand
If you run a business, your branding is one of the most important elements of it. It makes no difference how big, or small your business is, without the right…
Working On Your Business Image Through Design and Branding
Some people might argue that your business image is almost more important than your business itself. If people don’t view your products and services through the lens of something that…
Why Does Better Branding Means Better Marketing?
You have multiple definitions of branding. Decades ago, it simple meant symbol, slogan, design or mere name, but today it is a lot more complicated and plays a vital role…
How to grow your business on Amazon
A business owner may have a hard time marketing their business online since maybe they could be having no idea of the kind of people to target and how they…
Influencer Engagement Strategies – Frameworks for Brand Managers
Influencers have grown from a non-traditional method of brand promotion to one of the more effective strategies in all of marketing. Brands must build a connection with their audience in…