Marketing using Technology-The Sales and Marketing Productivity Systems
Over the past three decades, subtle changes have taken place in the theory and practice of marketing which has been reshaping companies. These changes have also been evident in marketing…
The Digital Age Cannot Resolve Everything
Its funny how much inadvertently we tend to depend more and more on technology to run our lives. So much so, we fail to understand how much it has actually…
How to Curb Gray Markets
Gray markets are a perennial problem in some industries and even some of the biggest of companies are searching for a solution to this problem. While no fool-proof plan has…
How the internet affects Porter’s generic strategy models
In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. Michael Porter (1980) has argued that…
Marketing Strategies: Selling Sand In The Desert
Have you ever heard the saying: “A bad salesman couldn’t sell water in the desert”? Honestly, there is a lot of truth behind that statement. Personality plays a huge role…
Does the HP-Palm move make sense?
HP-Palm has become the hype that the mobile computing world could have done without. Is it really worth the hype? Will this $1.2 billion deal create waves in the already…
Joel Peterson of Stanford on Organizational Culture
While embarking on an entrepreneurship plan, often leaders are at a loss to make their dreams a reality. To simultaneously think about market structure, short term tactics, long term strategy,…
Oasis, what is the message?
Monday morning and I happen to be starting today’s post on negative, sorry! But after seeing the latest Oasis add I realised that even some of the more popular products…
Questions To Ask When Choosing A Primary Business
If you are familiar with online marketing, you are well aware that there are hundreds of different network marketing companies out there with representatives who claim to have the best…
Corruption is Business:Part 2
This is a sequel to the article with the same name and is meant to provide some of the possible counter-arguments to the arguments provided in the previous article. Thus…
Specsavers Seeing Perfectly Clearly!
Now I’m sure everyone has heard of Specsavers… This business that was setup over 25 years ag0 (1984) by founders Doug and Mary Perkins. It was only in the early…
Laughter really does seem to be the best medicine!
Over the past few weeks I have paid close attention to current TV campaigns, focusing on how they communicate with their audience. Now in simple terms, marketing aims to communicate…