Information sharing in Buyer Supplier Relationships
A supply chain is essentially a network of inter-connected and interdependent organizations mutually and cooperatively working together to control, manage and improve the flow of materials and information from the…
Beer Advertisements
Beer advertisements have always pictured an oomph factor. Is it because beer is positioned as a macho drink that will sell well with an overdose of the sex-factor? A research…
The GE-McKinsey matrix and its Limitations for Business Portfolio analysis
A business portfolio is defined as a collection of Strategic Business Units, commonly called SBUs, that make up a firm or a corporation. The optimal business portfolio (a dream for…
Radox says Be Selfish!
As I am due to start my job as Marketing Assistant for the Radox brand in a short number of weeks, I thought it would be a great idea to…
Top B-Schools of India in 2010
As per a study done by PagalGuy, the following is the ranking of B-Schools in India in 2010. Overall a sample size of 9576 respondents were used to evaluate the…
Walking on Water with Hi-Tec
Hi-Tec the sportswear company has attracted over 4 million people on YouTube through a hoax viral campaign. The 3 minute viral, created by Amsterdam-based ad agency CCCP, shows three men…
NSPCC Beat Exam Stress
I came across this wonderful ad today and wanted to share this with you. The NSPCC has just created an ad aimed to help children view the exam period differently,…
LOreal gets into a Spot of Bother!
Now many of us watch ads with a pinch of cynicism at times, thinking “Are those eyelashes really real?”, “Is it possible to have such smooth skin?” etc. This is…
Win their Hearts & Success will Follow
In a world full of media messages and news, the task for any marketer nowadays is to successfully cut through all of the ‘noise’ and reach their customer. Many businesses…
Adding a New Dimension to Marketing
Now today I have brought you a new World Cup themed ad campaign with a unique difference… I’d like to introduce you to Sony’s 3D TV ad campaign that will…
Why Technology Reuse fails
Today, a lot of stress is on code reuse, in the IT industry. In fact, the industry is thriving on the same. The problem is every business requirements have its…
Work, Rest, Play for England!
As promised I have another World Cup themed ad campaign to show you… Last October it was announced that Mars would have a five-year partnership with the Football Association. So…