Costa’s Slick New City Look!
Costa Coffee is such a successful business and has, in many ways, set the pace & trend for many coffee outlets in the UK. The coffee brand, well-known for its…
Schneider-What matters is not the Sex but the Beer
Schneider, the Beer manufacturing major, created a lot of waves with this banner advertisement. This caught the active imagination of the youth and created quite a stir. With an overdose…
Rethinking the way MBA is taught
David Garvin, Harvard Business School professor, explains why today business education is at a crossroads. Is MBA only a platform for launching a student, or is there a need to…
How Companies Expand in Emerging Markets for Sustainable Growth
Growth has been always competitive in already developed markets. So for sustainable growth, emergent markets are being targeted by all MNCs. Krishna Palepu, Harvard Business School Dean, explains how multinationals…
World Cup 2010 Final Brazil vs Argentina
As of now, Brazil’s route to the Finals of World Cup 2010, appears to be pretty clear, unless some major accident happens, which again seems very unlikely given the opponents…
‘Feel Good’ for summer!
Summer is here – let’s hear a BIG cheer! Now whether you are getting ready for a cruise around the world, a trip to Paris or simply a few days…
TV Idents becoming more inspiring…
For a long time TV channels have wanted to brand themselves apart from others using ‘idents’. Idents are the clips you see between programmes clearly branding the channel you are…
The evolution of Gmail
Gmail, the number one web based email platform, used by billions of users, globally, has evolved in leaps and bounds over the years, from the html mail it used to…
What motivates better performances in organizations
What makes some employees tick? Employees need various kinds of motivational incentives in organizations. Not always the best paying organization has the highest employee satisfaction score, and thus a higher…
Information sharing in Buyer Supplier Relationships
A supply chain is essentially a network of inter-connected and interdependent organizations mutually and cooperatively working together to control, manage and improve the flow of materials and information from the…
Beer Advertisements
Beer advertisements have always pictured an oomph factor. Is it because beer is positioned as a macho drink that will sell well with an overdose of the sex-factor? A research…
The GE-McKinsey matrix and its Limitations for Business Portfolio analysis
A business portfolio is defined as a collection of Strategic Business Units, commonly called SBUs, that make up a firm or a corporation. The optimal business portfolio (a dream for…