The 7S for Digital Marketing
Digital Marketing is basically promotion of brands using all available forms of digital advertising media to reach the target segment. In current marketing media, the popular media includes Radio, mobile,…
Dreams
There are clubs you can’t belong to, neighborhoods you can’t live in, schools you can’t get into, but the roads are always open. – Nike Did anyone of you dream…
The 4 P’s of Marketing – The Marketing Mix strategies
The term “marketing mix” was coined in the early 1950s by Neil Borden in his American Marketing Association presidential address. This is one of the preliminary knowledge every marketer must…
Advertising and Marketing Programs for Small and Medium Business
Small and medium sized enterprises typically have very different requirements and capabilities to engage their target audience through Advertising and Marketing programs. Typically, most of these firms are limited by…
Digital Marketing – Theories, Strategies and Frameworks
Digital Marketing is basically promotion of brands using all forms of digital advertising mediums to reach the target segment. This now includes Radio, mobile, Internet, Television, social media marketing and…
Marketing Mix – The 4 P’s of Social Marketing
Social marketing was “born” as a discipline in the 1970s, with the increasing need to “sell” ideas, attitudes and behaviors, a paradigmatic shift from the need to market products only.…
Behold the turtle, he makes progress only when he sticks his neck out.
Bruce Levin gave an excellent insight to what ultimately is a sure shot recipe for progress. Not taking risks in life is a sure shot symbol of stagnation and ultimately…
India wins the ICC Cricket World Cup
Does it sounds too good to be true for all the millions of hard core Indian fans of crickets? Yes, this is what we are eagerly waiting for and for…
HR Cartoon: You are not applying yourself
Don’t we all wish our HR managers understood more about us and the business situation than they do?
Using Gmail for Business
Many small businesses are now contemplating using G-Mail for business. But is it worth it? Google’s webmail and complimenting applications (YES, THESE ARE OFTEN FREE ALSO) require no hardware or…
Fortune at the Bottom of the Pyramid – Marketing Strategies
Economically speaking, the “Bottom of the Pyramid” is the largest and also the poorest socio-economic class of people across economies. This consumer segment consists of 2.5 billion people who live…
Pointers for Successful and Sustainable e-Business models
While there has been so many e-business ventures, very few actually even live to see the light of profit. A major reason for this is that business never think properly…