Marketing Mix – The 4 P’s of Social Marketing
Social marketing was “born” as a discipline in the 1970s, with the increasing need to “sell” ideas, attitudes and behaviors, a paradigmatic shift from the need to market products only.…
Behold the turtle, he makes progress only when he sticks his neck out.
Bruce Levin gave an excellent insight to what ultimately is a sure shot recipe for progress. Not taking risks in life is a sure shot symbol of stagnation and ultimately…
India wins the ICC Cricket World Cup
Does it sounds too good to be true for all the millions of hard core Indian fans of crickets? Yes, this is what we are eagerly waiting for and for…
HR Cartoon: You are not applying yourself
Don’t we all wish our HR managers understood more about us and the business situation than they do?
Using Gmail for Business
Many small businesses are now contemplating using G-Mail for business. But is it worth it? Google’s webmail and complimenting applications (YES, THESE ARE OFTEN FREE ALSO) require no hardware or…
Fortune at the Bottom of the Pyramid – Marketing Strategies
Economically speaking, the “Bottom of the Pyramid” is the largest and also the poorest socio-economic class of people across economies. This consumer segment consists of 2.5 billion people who live…
Pointers for Successful and Sustainable e-Business models
While there has been so many e-business ventures, very few actually even live to see the light of profit. A major reason for this is that business never think properly…
Top 15 Quotes from the Management Guru Jack Welch
John Francis “Jack” Welch, is an American chemical engineer, businessman and author. He was Chairman and CEO of General Electric between 1981 and 2001. Welch’s net worth is estimated at…
Simple things we forget
1. We earn to live but we don’t live to earn 2. Office is a place where nobody is concerned about anything other than self interest. I f somebody is…
Generic Strategies for the Ultimate Competitive Advantage
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage” ~ Jack Welch Today, the firms operate in an even more competitive industry…
Live to earn and die saving
People spend a third of their lives learning to earn money, a third to earn money and another third of their lives to save their money. It is a matter…
Apple vs Microsoft-Who will win the battle for the crown?
Stevey plays against Billy boy again. Bill Gates of Microsoft fame and Steve Jobs of Apple fame face off for the second time, enlisting Halo’s Master Chief and Justin Long…