Business Cartoons – Impression Management
Impression management is crucial in a job. While it is important that you put across your ideas, talking too much without proper substance is also not recommended. Check out what…
Business Cartoons – Opportunity Calls
Opportunity knocks the door but once. Be sure you are ready to grab her when she does. Always be on the lookout for opportunity. She’s the one who WILL change…
Michael Porter’s 5 forces model
Porter’s 5 forces model is one of the most recognized framework for the analysis of business strategy. Porter, the guru of modern day business strategy, used theoretical frameworks derived from…
Prosperity makes friends, adversity tries them ~ Publilius Syrus
You must have heard of the quote “Friends in need are friends indeed”. This is another one which signifies the bitter truth of realities. Choose your friends wisely and live…
Top Online Strategy Games for Business Students
Strategy can be best understood through simulation games. What better training for a manager than to understand business strategy than to react to simulated market responses as provided by these…
Information Technology and Information Systems
People often use the terms Information Technology and Information Systems interchangeably, although both the terminologies have established identities of their own. However it is crucial for every professional and individual…
Marketing Plan – Blueprint for Marketing Strategy
Today when so much investments are dependent on the outcome of a marketing plan, the same needs to be scrutinized very deeply so as to minimize the risks of non-performance.…
Jobs and Careers in Marketing
Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities for the purpose of creating a demand…
The 8 Ps of Services Marketing
Services are radically different from products and need to be marketed very differently. So the classical 4 P structure of the Marketing Mix needs to be modified suitably to incorporate…
The Evolution of Marketing Management – The History & Future
Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities for the purpose of creating a demand…
Tsunami – What comes next ?
What a terrible, terrible incident took place on 11th of March, 2011. If there is one country which can withstand earthquakes then it must be Japan. Infact the very word…
More plight to common man
Being a tax professional going through the budget changes is what we have to do as a part of our job. When the government presents a budget, the Finance Minister…