Customer Surveys As Business Growth Tools
In order to improve the quality of the services that are offered, you need to listen to your customers. The truth is that feedback can help out so much more…
The price of an airline ticket
Ever wondered what makes up the price of an airline ticket? It is not exactly rocket science though it becomes pretty difficult to understand the nuances of fluctuations. Airlines are…
Signage That Drives Business
Every business has a sign over the top of the door that announces who they are to the world. The most basic reason for that sign is to allow a…
Going The Extra Mile: Customer Service Essentials
Given the technological advancements of the past decade – in particular the internet – customers now have a staggeringly vast choice in terms of the products and services they consume.…
Online Shopping in India – Market Research Report
In recent times, online shopping in India has really caught on the fancy of a large segment of the demographic population despite the digital divide. Indeed, the convenience factor, lowered…
7 Ps of Services Marketing – Framework Limitations
The 7 Ps of services marketing is indeed a popular framework used by marketing professionals to design the critical dimensions of the strategic blueprint while marketing a service. The services…
Marketing Theory – CCDVTP
CCDVTP stands for “create, communicate, deliver the value to the target market at a profit”, a term that has been popularised by Philip Kotler. It is being considered as an…
SEO Tips for Google Panda Update
Most of the webmasters and digital marketing professionals struggle to understand the nuances of Digital Marketing and Search Engine Optimization, especially when it comes to understanding the theory with a…
Digital Marketing Presentation
Digital Marketing is the promotion of an offering using all forms of digital advertising media to reach the target segment. Today, theoretically, these channels of promotion include Radio, mobile, Internet,…
Advanced Guide to Digital Marketing
This week we have a special gift for all our email subscribers. You have special access to the “Advanced Guide to Digital Marketing” for free. To download your free copy,…
Pricing models for Outsourcing and BPOs
Outsourcing in current times is more value adding exercise done to enhance competitive advantage by focusing on the areas of core competency rather than just a cost saving practice, as…
Pricing of Telecommunication Network Services
Pricing is one of the key components of services marketing. Service providers like that of telecom service providers, often are at a major dilemma, how to price their offerings? What…