The 7 Ps of services marketing
Services are very different from products. So the marketing concepts need to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services…
The art of need recognition for product conceptualization
Need can either be recognized or generated. Most utility-based products like refrigerators, washing-machines, cars, etc. were introduced to the market because the manufacturers felt that there was a need for…
An Idea Can Change Your Life – But for Better or Worse?
All ideas generated by brain-storming cannot be actually implemented due to various constraints. The company needs to cut down to one or two feasible new product ideas from the pool…
A winning framework for market entry strategies
A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. This article talks about the critical issues that…