How to Set Up a Small and Profitable Retail Outlet
Regardless of the nature of your business or individual business goals, success is only possible if you are able to achieve a viable profit margin. While the current small business…
Jobs and Careers in Marketing
Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities for the purpose of creating a demand…
The 8 Ps of Services Marketing
Services are radically different from products and need to be marketed very differently. So the classical 4 P structure of the Marketing Mix needs to be modified suitably to incorporate…
The 7S for Digital Marketing
Digital Marketing is basically promotion of brands using all available forms of digital advertising media to reach the target segment. In current marketing media, the popular media includes Radio, mobile,…
The 4 P’s of Marketing – The Marketing Mix strategies
The term “marketing mix” was coined in the early 1950s by Neil Borden in his American Marketing Association presidential address. This is one of the preliminary knowledge every marketer must…
Fortune at the Bottom of the Pyramid – Marketing Strategies
Economically speaking, the “Bottom of the Pyramid” is the largest and also the poorest socio-economic class of people across economies. This consumer segment consists of 2.5 billion people who live…
Bringing home the Digits with Digital Signage
Digital signage is on a meteoric rise, both in Europe and the US. Originally utilized as branding and advertising on high streets, landmark sites and sports events, digital signage is…
The Most Profitable Consumer Segment
Today, the youth within the age gap of 20 – 30, commonly called the twentysumthing has become the most profitable segment for marketers. After all, this slice of the larger…
Beer Advertisements
Beer advertisements have always pictured an oomph factor. Is it because beer is positioned as a macho drink that will sell well with an overdose of the sex-factor? A research…
Marketing Strategies: Selling Sand In The Desert
Have you ever heard the saying: “A bad salesman couldn’t sell water in the desert”? Honestly, there is a lot of truth behind that statement. Personality plays a huge role…