The 7 Ps of services marketing
Services are very different from products. So the marketing concepts need to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services…
A Guide To Using Facebook Gifts
Remember E-cards? I used to love sending E-cards to my friends and family members during the holidays and for special occasions. It was a fast, free and efficient way to…
3 Reasons Why You Must Use Facebook to Promote Your Business
Facebook is a free website for world-wide social networking. It’s the second most popular website on the internet with more than 100 million users. If you have a business or…
5 Secrets on How to create a winning PPC Strategy
For all the online marketers, Pay Per Click (PPC) can be a really powerful strategy for online marketing, but if you don’t know what you are doing then PPC can…
The art of need recognition for product conceptualization
Need can either be recognized or generated. Most utility-based products like refrigerators, washing-machines, cars, etc. were introduced to the market because the manufacturers felt that there was a need for…
An Idea Can Change Your Life – But for Better or Worse?
All ideas generated by brain-storming cannot be actually implemented due to various constraints. The company needs to cut down to one or two feasible new product ideas from the pool…
7 Tips for sustaining online business relationships
Social networking is the mantra of the day. People and organizations are increasingly getting dependent on social networks in the course of everyday life and business. It is revolutionizing the…
Chrome Touch: Or is it Chrome vs I-Pad?
An exciting revelation about Google: that the magician company may be looking to incorporate touch features in their Chrome operating system. This would pitch Chrome's capabilities against that of Apple's…
A winning framework for market entry strategies
A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there. This article talks about the critical issues that…
7 reasons why Apple’s I-Pad may fail.
Amidst a lot of hype as always, today 27th January, 2010, Apple launches the I-Pad. While it is being viewed as the product that will rejuvenate Apple’s revenues for years…
Comparative analysis of Facebook, MySpace & Orkut
Facebook, MySpace and Orkut are three of the most popular social networking sites available today. But how do they compare against each other while all of them were in operations?
7 secrets to successful online marketing
Some e-markets become success stories while others fail. Time and again, e-markets like e-Bay and Amazon.com have become super success stories while certain sites like Rediff-shopping have sustained themselves in…