Going The Extra Mile: Customer Service Essentials
Given the technological advancements of the past decade – in particular the internet – customers now have a staggeringly vast choice in terms of the products and services they consume.…
Online Shopping in India – Market Research Report
In recent times, online shopping in India has really caught on the fancy of a large segment of the demographic population despite the digital divide. Indeed, the convenience factor, lowered…
How to Hire a Content Delivery Company?
There are moments in time when you need to hire someone else to write for your sites. This is inevitable as your network grows and you need to start spending…
Owning your market: Tackling competition and taking turnover to the next level
With the economic downturn affecting almost every sector all around the world, it has become ever more important to have a strong standing in your given industry. Standing out from…
Website Marketing Options
Every website on the internet has a different appeal to different types of customers. Some customers can be found all over the country or the world. However, there are many…
7 Ps of Services Marketing – Framework Limitations
The 7 Ps of services marketing is indeed a popular framework used by marketing professionals to design the critical dimensions of the strategic blueprint while marketing a service. The services…
Marketing Theory – CCDVTP
CCDVTP stands for “create, communicate, deliver the value to the target market at a profit”, a term that has been popularised by Philip Kotler. It is being considered as an…
Recruitment for Jobs through Social Media
Social Media has gained in popularity in leaps and bounds. Whats fascinating, that today beyond the social networking, professional networking is also increasing in popularity, which has led to the…
Facebook’s ‘Add to interests’ feature
Facebook briefly introduced the ‘Add to interest’ feature in their newest feature trials venture. Surprisingly this was done only for pages with commercial media and text. Although the feature /…
SEO Tips for Google Panda Update
Most of the webmasters and digital marketing professionals struggle to understand the nuances of Digital Marketing and Search Engine Optimization, especially when it comes to understanding the theory with a…
Digital Marketing Presentation
Digital Marketing is the promotion of an offering using all forms of digital advertising media to reach the target segment. Today, theoretically, these channels of promotion include Radio, mobile, Internet,…
Advanced Guide to Digital Marketing
This week we have a special gift for all our email subscribers. You have special access to the “Advanced Guide to Digital Marketing” for free. To download your free copy,…