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Influencers have grown from a non-traditional method of brand promotion to one of the more effective strategies in all of marketing. Brands must build a connection with their audience in…
Marketing is a tricky thing – you need to do it right and you need to do it constantly. An ineffective campaign is one that doesn’t start a conversation and…
Over recent years, social media has become a big part of our day to day lives. However, while general consumers tend to use social media to communicate with friends and…
Differentiating your brand in a competitive marketplace can often feel like no easy feat. Yet, there are various ways to separate your company from your industry rivals to attract as…
If you are working in Marketing, then the phrase “content strategy” is not new to you. You can’t help but hear the Marketing Department people talk about it all the…
It is nearly impossible to have a successful real estate business– or any business, for that matter– in our modern world without some level of digital marketing. Like so many…
Adam Conover, best known for his myth-busting series of TruTV’s Adam Ruins Everything, states that there is no such thing as Millennials, or Gen X, or Baby Boomers, or any…
It doesn’t matter how well-run your business might be or how excellent your product line, if you don’t master marketing, it won’t thrive. Marketing can be defined as the action…
I have spoken with many entrepreneurs over the past year. I noticed one commonality between them – they all want to pay as little as possible to get their business…
When creating a brand for your business, it’s imperative that you take every detail into consideration. Whether it is the color scheme of the logo or to the tagline of…
The internet is the modern entrepreneurial platform from which makes great ideas come to life. Many people dream of starting an online business because there are successful businesses that have…
You don’t have to be a professional writer to create a powerful essay. It’s not a secret anymore. A great talent and writing skills don’t influence the results you get…