Pandit Jawaharlal Nehru’s Memorable Dawn of Independence Speech
Today is our Independence Day. And what better way to celebrate the same than by remembering and honoring the day when it all started. If there is one place on…
Customer Knowledge Management
Coined in 2002 by García-Murillo and Annabi, customer knowledge management is the newest thing in the series of customer value management (See customer life time value management & customer network…
Growth Strategies of Web Based New Generation Firms
The cyber world has really come alive with the onslaught of WEB 2.0 technologies. Today, many start ups are being formed by students and entrepreneurs across the world. The web…
World Cup 2010 Final Brazil vs Argentina
As of now, Brazil’s route to the Finals of World Cup 2010, appears to be pretty clear, unless some major accident happens, which again seems very unlikely given the opponents…
The evolution of Gmail
Gmail, the number one web based email platform, used by billions of users, globally, has evolved in leaps and bounds over the years, from the html mail it used to…
Top B-Schools of India in 2010
As per a study done by PagalGuy, the following is the ranking of B-Schools in India in 2010. Overall a sample size of 9576 respondents were used to evaluate the…
Win their Hearts & Success will Follow
In a world full of media messages and news, the task for any marketer nowadays is to successfully cut through all of the ‘noise’ and reach their customer. Many businesses…
FIFA 2010 the other side
Madness. That’s the only word to describe FIFA World Cup 2010 South Africa. Making the headlines have been the big strikers, players who in days will become larger than life…
How to Curb Gray Markets
Gray markets are a perennial problem in some industries and even some of the biggest of companies are searching for a solution to this problem. While no fool-proof plan has…
How the internet affects Porter’s generic strategy models
In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. Michael Porter (1980) has argued that…
Marketing Strategies: Selling Sand In The Desert
Have you ever heard the saying: “A bad salesman couldn’t sell water in the desert”? Honestly, there is a lot of truth behind that statement. Personality plays a huge role…
Does the HP-Palm move make sense?
HP-Palm has become the hype that the mobile computing world could have done without. Is it really worth the hype? Will this $1.2 billion deal create waves in the already…