Coco-Cola Goes Crazy for Harris!
Now it’s not very often a fantastic TV ad has the opportunity to make a comeback and bless our screens for a second time, but fortunately Coco-Cola have decided to…
FBI vs Wikipedia – Is it another conspiracy theory?
First a one line introduction to both the FBI and the Wikipedia, just in case a reader is not able to link it. The Federal Bureau of Investigation (FBI) is…
Complexity and Adaptivity of Buyer-Supplier Networks
Buyer-Supply networks are composed of multiple numbers of firms from a variety of interrelated industries. Such networks are subject to shifting strategies and objectives within a dynamic environment, guided by…
Growth Strategies of Web Based New Generation Firms
The cyber world has really come alive with the onslaught of WEB 2.0 technologies. Today, many start ups are being formed by students and entrepreneurs across the world. The web…
Costa’s Slick New City Look!
Costa Coffee is such a successful business and has, in many ways, set the pace & trend for many coffee outlets in the UK. The coffee brand, well-known for its…
World Cup 2010 Final Brazil vs Argentina
As of now, Brazil’s route to the Finals of World Cup 2010, appears to be pretty clear, unless some major accident happens, which again seems very unlikely given the opponents…
The evolution of Gmail
Gmail, the number one web based email platform, used by billions of users, globally, has evolved in leaps and bounds over the years, from the html mail it used to…
What motivates better performances in organizations
What makes some employees tick? Employees need various kinds of motivational incentives in organizations. Not always the best paying organization has the highest employee satisfaction score, and thus a higher…
Information sharing in Buyer Supplier Relationships
A supply chain is essentially a network of inter-connected and interdependent organizations mutually and cooperatively working together to control, manage and improve the flow of materials and information from the…
The GE-McKinsey matrix and its Limitations for Business Portfolio analysis
A business portfolio is defined as a collection of Strategic Business Units, commonly called SBUs, that make up a firm or a corporation. The optimal business portfolio (a dream for…
Top B-Schools of India in 2010
As per a study done by PagalGuy, the following is the ranking of B-Schools in India in 2010. Overall a sample size of 9576 respondents were used to evaluate the…
Marketing using Technology-The Sales and Marketing Productivity Systems
Over the past three decades, subtle changes have taken place in the theory and practice of marketing which has been reshaping companies. These changes have also been evident in marketing…