Why should you have a Corporate Social Network
Often, there is very little to differentiate between the winners and the “not-winners” in the race for corporate seniority in the industry. What creates that illusive competitive advantage for those…
What is Customer Network Value
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos. Customer Network Value is the Value generated from…
How to Launch a Successful Product
“A market is never saturated with a good product, but it is very quickly saturated with a bad one”. Henry Ford never said anything wiser. But essentially what is a…
Applications of Fuzzy Set Theory and Fuzzy Logic
Fuzzy set theory provides a major newer paradigm in modeling and reasoning with uncertainty. Though there were several forerunners in science and philosophy, in particular in the areas of multivalued…
A business that makes nothing but money is a poor business
Henry Ford never said something more meaningful. A business has more implications on the society and environment in which it functions. Its not only the philanthropic activities which matter but…
United States’ Strategic Sourcing Initiative using e-Governance
USA, the largest economy in the world is facing a fiscal crisis, even now. Ever since 2003, its major economy bearer states like California, there was a major projected budget…
You have to have your heart in the business and the business in your heart
Thomas J. Watson as always comes up with a great one liner. So what does he mean? Its obvious that you need to be passionate about what you do to…
Google Priority Inbox-Revolutionizing emails
Check out what Google has to offer now along with its core offerings in email. Google is planning a launch of its priority inbox, where, each user will mark mails…
E-Governance Failures – Can it be averted?
E-government, in short, allows the private sector to operate in areas that used to fall strictly within the public domain. The challenge for policy makers is to recognize that what…
E-governance – The way ahead
A new way to the new economy is on the cards. E-government, in short, allows the private sector to operate in areas that used to fall strictly within the public…
Pandit Jawaharlal Nehru’s Memorable Dawn of Independence Speech
Today is our Independence Day. And what better way to celebrate the same than by remembering and honoring the day when it all started. If there is one place on…
Customer Knowledge Management
Coined in 2002 by García-Murillo and Annabi, customer knowledge management is the newest thing in the series of customer value management (See customer life time value management & customer network…