India wins the ICC Cricket World Cup
Does it sounds too good to be true for all the millions of hard core Indian fans of crickets? Yes, this is what we are eagerly waiting for and for…
Using Gmail for Business
Many small businesses are now contemplating using G-Mail for business. But is it worth it? Google’s webmail and complimenting applications (YES, THESE ARE OFTEN FREE ALSO) require no hardware or…
Fortune at the Bottom of the Pyramid – Marketing Strategies
Economically speaking, the “Bottom of the Pyramid” is the largest and also the poorest socio-economic class of people across economies. This consumer segment consists of 2.5 billion people who live…
Pointers for Successful and Sustainable e-Business models
While there has been so many e-business ventures, very few actually even live to see the light of profit. A major reason for this is that business never think properly…
Generic Strategies for the Ultimate Competitive Advantage
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage” ~ Jack Welch Today, the firms operate in an even more competitive industry…
Top searches in the Internet in this year
For all those who follow Google trends, this would barely come as a surprise. From a research done by a group in the United States, it has been disclosed that…
How to build a Successful Business Model or a Business Plan?
Business Models are crucial for the success of an enterprise or even a startup. So what do you need to focus on while building up your business from scratch? A…
How to choose a career
Everybody knows that skills are important for getting and keeping a job. Employers expect you to list relevant skills on your resume. They ask about your skills in interviews. And…
100 Fastest Growing Careers
All of us want a great career. For someone who is about to take the big leap into the unknown, an intriguing question that torments his mind is what prospects…
FDI and Economic growth
The past decade was marked by the increasing role of foreign direct investment (FDI) in total capital flows. In the late 90s, FDI accounted for more than 50% of all…
The Most Profitable Consumer Segment
Today, the youth within the age gap of 20 – 30, commonly called the twentysumthing has become the most profitable segment for marketers. After all, this slice of the larger…
Mahalaya – The day heralding the Durga Puja
We, the Bengalis wake up on this day, listening to the dream music to our ears, the recitation of Birendra Kishore’s Mahalaya poetry. This heralds the traditional 6-day countdown to…