Top Social Media Marketing Channels
In an independent survey conducted by Business Fundas, the top channels as perceived by social media marketers were identified and ranked. For this study, the over 20,000+ twitter followers (and…
Indian Telecom Sector – Market Analysis
In this report we try to provide some information of the Indian Telecom Sector in June, 2011, based on secondary research. The boom phase for Indian telecom market continues to…
Services marketing strategy
Typically marketing of services is done following the services marketing mix using the 7 Ps framework unlike the marketing of products for which the marketing mix involves the 4 Ps…
Top Ranked Engineering Colleges in India
The ranks of the top engineering colleges are out again. This time this is on the basis of a study conducted by Careers and published on Yahoo. While most of…
Genetic Algorithm Applications
Today, in this world of information processing, business intelligence and business analytics, are gaining in importance very fast. The three major techniques or groups of algorithms which have gained a…
Brand Personality Dimensions
Brand personality refers to those human personality traits (sometimes developed cognitively) which are developed harmoniously with a brand, whether it is a product or a service. While branding a product…
Genetic Algorithm
Today, in the world of data mining, business intelligence and analytics, techniques which can learn and provide decision support is gradually gaining in importance in leaps and bound. The three…
Customer sentiment and Opinion Mining
Customer sentiment mining or opinion mining refers to the application of datamining techniques like natural language processing, computational linguistics, and text analytics to identify and extract subjective information from customer…
Business Fundas is on Technorati Now
Business Fundas has finally been added to Technorati. Claim code Q8PBWFDH6TZ5 So for the huge number of people who regularly follow our blog, you can check the updates on Technorati…
Customer Lifetime Value management
Today “customer is the king” is the mantra for success for all marketing managers. But for actual decision making, the marketers (especially the relationship managers) are often poised with a…
Fuzzy Logic and Fuzzy Systems
A fuzzy system is basically a control system based on fuzzy logic, which is a mathematical system that analyzes input values in terms of logical variables that take on continuous…
Pricing of Information Technology
There are multiple approaches to pricing of information technology products and services. Although pricing strategies differ based on whether the software or system is getting sold as a product or…