Microsoft long built its brand on the idea of being hard-working, efficient, and good for business, while Apple computers always leaned into the artier and more ‘hip’ side of personal computing. You just have to re-look at those popular old Apple ads featuring Justin Long to realize the distinction.
However, using Macs for business might be a far better idea than many people give credit. There’s a lot to love about the Mac platform even when you’re trying to get your hustle on.
What are some of the overlooked reasons that make Macs great for the business world? Read on and we’ll walk you through everything that you need to know.
1. Low Maintenance
Running a small business requires a lot of energy. As a small business owner, you’re constantly juggling multiple tasks and roles that are usually spread over multiple departments at a bigger company.
There’s a lot to manage and time is slim. You need to make decisions based on what will allow you to be most free and flexible. Let’s put it this way: you don’t have time to be your own IT department.
One of the big benefits of switching to Mac computers for your business is that Macs are often much more low maintenance as compared to PCs. If you’re not exactly a computer pro and you don’t have the budget to have IT people come around all the time, the Mac can help you to save time and money.
It’s not that Macs never run into issues, but generally speaking, they hit problems far less than PCs do. For one, Macs are less of a target for viruses, meaning you won’t run into problems due to malware and the like.
They often are much more user-friendly, which means if you run into simple problems they’ll likely be much more user-friendly options to help fix it. This is something of a generalization, but if you’ve used a Mac computer in the past you can speak to how true this often is.
Apple also provides easy and accessible help via their stores, which means a solution to a problem is never all that far away.
2. Better Security
In the history of computers, most viruses and malware have been designed to target PCs. This remains true today. If you’re running your business operation on PCs, you’ll be leaving yourself much more open to potential virus infections and hacking.
This won’t only be an inconvenience, it could seriously interfere with the operations of your business. If you have confidential information on your business, or even worse, on your clients? That information could be compromised and released.
A serious security hack such as that can be enough to destroy the reputation of your business. Clients rely on you to keep their data safe and if you fail to do so, you could lose a great deal of business. Even worse, you could find yourself on the other end of numerous lawsuits.
If you want to ensure you can maintain better security over your business operations, switching to a Mac might be the right move for your business.
3. Better Design
Do you bring clients into your office often? Are you looking to impress them with your business and the overall vibe of your space? Yes, it might be subjective, but you’d be hard-pressed to find many people who don’t prefer the visual and aesthetic designs of the Mac over the PC.
If you’re trying to create a boutique kind of environment at your place of work, purchasing Mac computers can contribute to this.
Apple has done a stellar job of positioning itself as a high-class alternative to the PC, and you can ride the wings of that reputation if you install their computers in your place of work.
It may sound silly, but the perception of your place of work can have an impact on how much business you’re bringing in through the door. When someone walks into your establishment, a first impression is being made.
As you likely know, it can be hard to shake that first impression. It’s something that often sticks with people. If you’re running high-quality Mac computers at your place of work, you’re much more likely to make a positive first impression on your clients.
4. Resale Value
Yes, Apple products are extremely expensive as compared to many PC options. This is especially true if you’re trying to get the best new products available from them.
However, these products also often keep their value well over time. The products last and retain much of their functionality and appearance.
As such, it becomes very easy for owners to resell their old Apple products at a still good price. This is important to consider for many business owners who never know when they may need to liquidate some assets to keep things up and running.
An Apple product is much more likely to give you bang for your buck over time as long as you take care of it and keep it updated. You can go here to learn how to keep Mac computers updated with the most recent operating system.
While Macs come with a higher price tag, it can be worth it if you consider the purchase an investment. The upfront money can go a long way and you can always make some of it back later on.
Reasons to Consider Macs for Business
If you’re unsure about what kind of computer you should purchase for your computer, you might want to lean towards a Mac. There are many reasons to consider Macs for business and the above just touches the tip of the iceberg.
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