You may have read tips for photography business cards like using stylized logos that clearly indicate the type of photography you do or integrating your best sample photos into the business card. Here are a few higher-level fundamentals for photography business cards.
Invest In Your Business Cards
It is hard to find a business that doesn’t still utilize business cards. They’re convenient ways to exchange a lot of information. They’re good ways to share your information with prospects. They’re the only sure way to make certain someone you met has your website’s name. This is why you should invest in your business cards. Pay a little more to create a beautiful business card that showcases your best work while presenting a professional image to potential clients. Pay for the quality paper that won’t crease or warp from handling. Have several hundred business cards made so that you always have some with you.
Turn It Into a Marketing Funnel
Your business card will, at a minimum, help people find you if they like the business card. Photography business cards templates help you to include key information like phone numbers, email addresses, your name, your business name if you’re not doing business as yourself and other essential information. However, the ultimate purpose of the business card is to generate business. One way to do this is to put calls to action on the card. This could be a literal note such as “Call us at 123-456-7890.” It could be a suggestion to visit your website next to your web domain. However, there should only be one call to action on the card. Don’t ask them to visit your social media profile when you want them to book an appointment. Leave those links on your website for those who aren’t quite sold on booking the appointment after they visited the URL on your business card.
Make It as Simple as Possible
Remember that you’re competing with literally everything else in the world for your potential client’s attention. This means you need to make it as simple as possible for the person to make use of your business card. For example, you should put all of your contact information on one side of the business card. They shouldn’t have to hunt for your phone number or email address among all the social media links or “prizes I’ve won”. All of the text should be easily read by the average person. No one should be puzzling over what a logo represents or which of the names on the card are yours.
Be Creative within Reasonable Limits
You’re a photographer. Your bread and butter is photography. You can be creative with your logo, your color scheme or the photos you put on the business card. You should consider using textured business cards or heavy-duty cardstock. However, there should be reasonable limits. We’ve already mentioned readability. This is why you don’t want to use bright colors that make it hard to read your contact information on the business card. A cluttered business card counts against you. This explains why most successful business cards lean toward minimalism. You don’t want to hand out strangely shaped business cards that don’t conveniently stow away in a wallet or purse.