With regard to the Indian banking scenario, both nationalized and private banks play a vital role. Among the private sector banks, Yes Bank is a popular name and the fourth largest private bank in India. Since its commencement in 2004, Yes Bank has continued to play a pivotal role in offering customers dedicated and multiple services.

Yes Bank’s contribution in Corporate, Retail & SME Banking franchise, Financial Markets, Investment Banking, Corporate Finance, Branch Banking, Business and Transaction Banking, and Wealth Management business promotions are noteworthy. The Bank has throughout maintained high repute and is regarded as the Professionals Bank of India, consistently, for over the past 14 years. The governing body and officials comprise of highly qualified and skilled management professionals (over 100), with over 2 decades of experience and a minimum association of 8 years with YES Bank, guided and supervised by an eminent Board of Directors. The Bank also targets to invest a significant amount in establishing a robust technology platform & architecture focused on innovations, customer service and cyber-security. This strategy ensures maximum efficiency in delivering the best possible service to customers, yet maintaining significant annual turnover to earn a massive brand value. The brand YES BANK is recognized as the 22nd Most Valuable Indian Brand by WPP BrandZ Report 2018 amounting to a value of $ 2.62 billion.

The key factor behind Yes Bank’s excellent track record lies in its financial health, strategy and execution. The ratings below also support similar observations.

  • Upgrade of Yes Bank’s long term domestic rating by CARE to AAA on 5th July 2018
  • The International ratings agency Moody reaffirmation of long term rating of Baa3 (stable outlook) on 20th September 2018.
  • Domestic rating agency ICRA’s reaffirmation of a Domestic rating of AA+ (stable outlook on 21st September 2018.

Yes Bank has throughout maintained dedication and sincerity especially, when the matter deals with customer service delivery.

The bank strives to serve customers first, ensuring them maximum financial return on investment. Customers most eagerly invest since the Bank has a successful track record of consistently raising and accreting capital across various financial instruments and cycles, with a fund base of Rs. 50,000 Crores (approx), having initially begun with a fund base of Rs. 217 Crores in 2004. This includes a massive Rs. 3,042 Crores of Basel III compliant Tier II bonds recently raised by the Bank in September 2018.

Yes Bank has also demonstrated consistent performance in offering innovative and fresh services to its clients.

Yes Bank has all the resources needed to extend and expand its journey of business and finance dedicated towards efficient customer service delivery in near future as well with continued addition of even newer, better and advanced products.

What we see with YES BANK Stock dip and the associated speculations are a temporary Phenomenon. This Star will shine very soon, thanks to its fundamentals

Today Rana Kapoor, MD & CEO of Yes Bank tweeted saying that even after his exit from Yes Bank, he will continue to hold his shares

By Eddy Z

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].