The current scenario of digital transformation has lead to massive changes in the way business is done. Transformation of urbanization is a major outcome as a result of these initiatives (Chauhan et al., 2016). The use of advanced data analytics for utilizing data for delivering quality services has given rise to innovative models for conducting business (Brynjolfsson and McAfee, 2014).
Organizations across the globe have adopted e-business models and frameworks for managing their business processes in a more efficient and effective manner (Wu et al., 2003). Literature states several evidences of how digitization and the use of data analytics can completely reshape the business models (Loebbecke & Picot, 2015; Chakraborty & Kar, 2016).
There are several emerging e-business models, especially using mobile computing paradigms, in the academic literature that focus on product innovation, customer relationships, infrastructure management and financial aspects (Osterwalder & Pigneur, 2002; Chhonker et al., 2017).This issue is a reflection of these digital transformations across various domains including joint ventures in business, social media and customer relationship management, ICT advancements in the manufacturing industry and the trending domain of IOT and fog computing.
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