With the world of technology changing faster than ever, it’s no surprise new trends are evolving in 2018 and beyond. Trends evolve as entrepreneurs and companies adapt their marketing strategies to changes the way people consume media. Looking at the big picture of what’s happening in your industry and in the marketing industry and paying attention to current relevant trends and incorporating them into your marketing plan can position you to get more eyes on your brand and products.
AI Tools Gain Popularity
Artificial Intelligence (AI) is becoming increasingly useful in marketing and analytics tools. Companies will continue to use AI technology to obtain consumer behavior insights, marketing analytics, business analytics and more. AI can also help marketers save time by automating social media comments and private message responses to prospective customers. Use it to gather data on your best leads and even interpret what users across the web are saying about your brand. As advanced AI algorithms continue to develop, marketers can save money on ads by improving audience targeting accuracy.
The World is Going Mobile
People are consuming media on mobile devices now more than ever. According to research, consumers spend 30 percent of their time devoted to media consumption on mobile devices. In 2018 and beyond, it’s important for marketers to pay attention to the way their emails, social media posts, and web content looks on mobile devices, and ensure that it’s user- friendly on phones and tablets.
Live Streaming Can’t Be Ignored
Live streaming videos via social media networks is certainly a trend to take note of in 2018. Entrepreneurs and companies have found that live video produces higher engagement and conversion rates. When it comes to lead generation, you’ll be competing with businesses who are marketing their services and products and raising brand awareness in live stream sessions. A major benefit of live video is the ability it gives you to engage with your audience in real-time. Try doing live Q & A sessions, interviews with experts and behind-the-scenes looks at your business.
Influencer Marketing Is Succeeding
Social media influencers have proven to be more effective than ever. According to MDG Advertising, Instagram influencers are collectively making about $500 million per year from marketers who want to get their message out to targeted perspectives. In 2018, marketers should use research tools to find top influencers in their industries and have a budget for influencer campaigns. If you don’t use the influencers in your industry while your competitors do, it’s sure to be to their advantage.
Video Is More Effective than Ever
Consumer data has shown for years that video is the most popular medium for people to consume content, and this trend will only continue in 2018. By the end of 2017, about three-quarters of all Internet traffic was video-based traffic. Marketers should prioritize creating evergreen video content and video ads in 2018 and beyond for promoting brand awareness, generating leads and converting sales.
Author Bio:-
Walter Barrington hails from U.S is a foodie, traveller and an avid tech & business writer. He is a blogger on his free time who used to blog about different niche such as technology, digital marketing, business, lifestyle, health, etc,. In this post he seeks to focus and share thoughts on 5 Marketing Trends To Watch Out In 2018. He has also specified about https://www.guestposttracker.com/blogs.php services which explain some of the topics related to the guest post and other related topics etc, which could help you. You can follow him on his social profiles –Facebook. & GooglePlus