Organic traffic is known to be the most efficient means for people looking to bring more visitors or improve their SEO efforts for their website, business or personal. We all want visitors to land our site when they search something online, that’s the most likely way to convert them into clients or customers.
If you wanted to get more information about Regulatory Affairs Consultant New York you would automatically use the search engine to get all the information you need on their services. Potential clients always turn to search engines if they are looking to do business with a particular company. The best kind of traffic your business can benefit from is organic traffic.
Organic traffic is best because it’s free. That means that you don’t have to keep persuading customers to come to your website as paid traffic requires you to. However, unlike paid traffic, organic traffic is not instant. It takes more effort and time, however, here are some of the strategies you can use to speed up the process:
- Keyword Research and Creating a Keyword Database
When we are dealing with search engine optimization, keywords are what tells the user the phrases people use when they search on Google. Therefore, the keyword research you apply is what determines if your SEO efforts are going to be a success or a failure. One of the slip-ups you can make is if you just base you’re your keywords on the usual search volume.
Getting obsessed by the search volume will only hurt your site. Obviously, you need to check the popular keywords when you want to write new posts, but you don’t have to obsess over the search volume. This will only lead to you trying to rank for keywords that are costly and difficult to move up, and you’ll end up sending useless traffic to your site.
Sometimes using the long-tail keywords are more valuable, and you’ll rank for them more easily. They will also help you to drive long-term organic traffic. This strategy has a constant trending search engine best practice, and it could be what you really need to gain organic traffic.
- Make Your On-Page Optimization Excellent
Once you get the best keyword database for your website, there is no reason why the site’s on-page optimization shouldn’t be excellent. This can mean the difference between your site being among the top listing and showing up on page two of the search results. Failing to make your on-page optimization perfect constantly will harm your chances of gaining organic traffic.
The good thing about on-page SEO for your site is that you only have to do it once and you are done with it. However, when it comes to on-page SEO for your posts, that’s an ongoing process that revolves around targeting long-tail keywords, using SEO-friendly URLs, including multi-media content, improving the page’s load time, linking to relevant content, creating quality content, etc.
- Always Create Valuable Content and Develop Your Content Strategy
Well, you may generate the best keyword database and keep your on-page optimization perfect, but, it is the content you create that attracts visitors and builds links. Your best bet for long-term organic traffic is guaranteed by creating quality and valuable content. There can be no way around this.
The most significant mistake brands do is writing for the search engines instead of their visitors or clients. What you need to do is make sure that the content you create resonates with your target audience. You also need to keep your clients interested in continually adding new content to your website.
More and more blog posts expand the chances of getting them shared on social media platforms which means more traffic will be driven back to your site which is the primary intention in the first place. Valuable and quality content will naturally attract more backlinks and improve your organic traffic chances.
Avoid using your blog as a place to overly post promotional posts. Use it as a resource to connect with your clients or audience. Use the blog as an opportunity to answer questions related to your services or products or even address possible concerns.
- Promote Your Content on Relevant Sites
Having high quality and helpful content on your site is excellent, but if you want to attract organic traffic, you need to get the content also published on other third-party websites. This will help you widen the scope of promoting your content to sites which will improve and enrich your content by linking the post back to you.
However, to make this yield positive results, you need to make sure that the link is there for the read and not for SEO purposes only. The aim is to make sure that the link is as natural as possible. If you do this strategically, it will be easy and straightforward to execute.
- Identify The Bad and Good Links For Your Site
It’s evident that backlinks are a very crucial element of SEO, but the truth is, if you want to compete with authoritative sites in your niche, you need and have to earn or build quality backlinks. To achieve organic traffic for your website, you have to identify the backlinks that are working for your site and the one that is threatening your rankings.
- Take Caution Before Contributing On Other Sites
Guest blogging may be how you help get your site in front of the industry and get traffic, however, if you make the mistake of guest blogging on low-quality sites, you will attract negative impact to your brand. Therefore, make certain that you are very careful on the websites you choose to write for.
- Attract High-Quality Links To Your Website
You can get your website penalized if you make the wrong approach and attract the incorrect links. However, the correct high-quality links will play a prominent and helpful role in making sure you reach the top of organic search results.
Avoid using spammy SEO strategies because they will keep you from ranking and attaining organic traffic. This is because Google rolls out algorithm updates now and then, and refreshes them to clean up their search results.
Infographic distribution and guest blogging are some of the beneficial ways to attract high-quality links. However, avoid focusing on the total number of links and instead spend more time focusing on quality links, from sites that are highly relevant to your niche. Google will never stop refreshing their Penguin, Panda, and Hummingbird updates so it’s essential to focus on quality instead of quantity.
- Make Use of Latent Semantic Indexing
When it comes to SEO, you may think that the strategy you are using is foolproof, only to end screwing yourself because Google might not agree with it. It can be risky. By using LSI, you manipulate search engines via long-tail keywords and minimize the chances of being penalized for stuffing a lot of keywords.
LSI will help you identify patterns. The thing is, if you keep using the same keywords in your content, however smart you may be going about it, Google will find out and eventually penalize you which will harm your traffic. You can avoid being in such situations by using synonyms for your main keywords.
- Eliminate and Disavow Bad Backlinks
Removing the bad backlinks from your site will automatically improve your Google rankings. Whether trusted or popular, all sites have bad links. You can’t get organic traffic or increase ranking if your site has bad links. They could even result in penalties from Google.
Analyze your backlinks and find out the bad ones and remove them. You can send a request to webmasters using email outreach to have the remove the backlink from your site. However, in most cases, not all bad backlinks are removed. In case of this, create a disavow report then ensure you submit it to Google Disavow Tool.
- Optimize Your Meta Data and Content
Besides looking at the presence of keywords in the starting paragraphs of your content, Google also looks at your site’s Metadata. To make sure that your website has higher chances of ranking, you have to ensure that your Metadata has information about the user’s questions.
To gain organic traffic, optimize the Meta titles, keywords and descriptions, as well as the ALT, image titles and description. You also have to make certain that the essential keywords appear in the first paragraphs without stuffing.
- Blog on Your User’s Queries and Problems
When you have an online blog, it evident that at some point you’ll start to get many questions from existing and potential clients or customers. To keep your clients loyal and interested, you have no choice but to give them the answers they need.
Sometimes replying to the all the queries can be a task, so instead of responding to their questions by email, you could sample the most common questions and write a detailed post covering the concerns and problems of your users.
This will be a great way to drive target organic traffic towards your site because when people type the same questions, your site will come up with a solution to their problem on the first results.
- Persuade Readers to Link to Your Site
You can do this by having a small widget at the bottom of your posts where you suggest to your readers to link back to your website. This will not only earn natural backlinks, but it will also help you improve SEO and get organic traffic.
An embedded linking widget works like social media sharing links; they increase the chances of getting more backlinks as well as followers. However, it will be safe if you don’t ask the readers to link to your site directly. The intention is to make it stress-free for them, not to force them.
- Play by The Rule Book
Shortcuts never helped anyone; they won’t get you ahead either. Most people try to use black hat SEO to trick the search engines into assisting them to attain a higher ranking. If you do this, you widen your chances of getting penalties or even having your website detached from Google’s index altogether. Stick to the rules of the game, and you will get there eventually.
- Get Social
If you want to attract visitors and promote your content, you have to get social. Google has also taken social media as a signal to rank content. So also need to leverage this opportunity and provide social media sharing links on your posts. Make sure that you regularly bring your social media accounts up-to-date with fresh and relevant information for you to attract more clients and visitors.
- Regularly Monitor the Incoming Links and Progress & Continue to Optimize SEO efforts
SEO and organic traffic acquisition is a process that never ends. It doesn’t matter how much traffic you have gained or how well you are doing with SEO, never ignore or neglect your progress. You have to relentlessly monitor your keyword rankings for you to be able to determine if your SEO efforts are yielding any fruit.
Monitor how the organic traffic evolves weekly and analyze the good and the bad. Your site will attract backlinks eventually, and you have to make sure they are examined. You need to make sure the ones you receive are good for your SEO.
You need to monitor your rankings and dive deep into your site’s analytics and find out what keywords and traffic sources bring the most conversions. This will help you identify what keywords you need to quit targeting and additional “buyer” keywords you should target instead.
Conclusion
Appreciating and respecting your blog readers or clients will go a long way in making sure you get natural organic traffic. Not giving them respond will ruin your reputation which you can’t afford, the status you have online is your currency. Losing it means working extra hard with no guarantee of gaining it back.
Increasing organic traffic may prove to be a timely process, but if you follow these strategies, the search engines will definitely reward you. Proper optimization and a consistent strategy are all you need to build organic traffic.
About The Author
Cristabel Moore
Cristabel Moore is a fulltime blogger. She very enthusiastic about animal law and during her free time, she volunteers in animal shelters. She lives with her two daughters, their eight cats, four dogs, and variety of poultry. When she is not a mother and a blogger, she loves reading, hiking, camping, and cooking. She also comes up with recipes when the holidays are close by. Extensive reading has allowed her to effectively voice any important issues through writing. She focuses on guiding people on how to attain success on various fields and how they can maintain that.