When it comes to online marketing, content is king. Multimedia and social media marketing are also useful avenues, but blog posts and other forms of the written word have proven time and again to generate leads and build a better following for your business. It’s difficult to bring positive attention to small businesses nowadays, but a great blog can make all the difference. Here are some suggestions for getting yours established.
- Design Your Blog and Domain
A great business blog begins with a great design and memorable domain. You’ll want your domain to be directly affiliated with your blog so that it’s memorable and easy for consumers to find.
As for the design, it’s best to choose a platform that’s simple to use and update and that reflects the message of your company. Consider this blog from Kabbage, a small business financing site. The company is all about providing easy, attractive solutions for business funding, and the design and domain clearly convey that message.
- Blend Evergreen and Timely Content
A balanced combination of content that reflects the current conversation in the industry as well as evergreen content useful at any time of the year is a wise strategy. For a good example of this, check out the blog from the automobile company KwikKar of Tulsa. Their blog has content relevant to the current season as well as useful information that can be valuable to their customer base no matter their situation. In fact aligning your content with current news have a very high acceptability to appear in Google News, and thus reach out to your niche.
- Focus on Authenticity and Usefulness
Being genuine is the key to all content marketing strategies, and your blog is the perfect place to manifest that. Portraying an air of authenticity in your blog is best achieved when your blog feels like a human conversation. Giving it personality and expressing genuine concern for the problems your customers may be facing is vital to a successful blogging platform. Additionally, when your content solves a problem, it provides continuous value for your customers. Whats the real value of your content if you don’t create any new information for your readers? Think from their perspective too.
- Integrate Other Forms of Marketing
Don’t forget about the usefulness of integrating social media, advertisements, and other marketing strategies on your blog. Make it easy for your customer base to share articles they enjoyed reading on social media or looking for more information when they encounter your Facebook page. Your blog can be much more than an outlet for company knowledge if you let it. Don’t let this great marketing opportunity pass you by.
Check out the seamless integration of marketing features on this blog for DIY Marketers. Not only does it enable easy connection with social media, but it also discusses social connection in their blog posts, helping to facilitate customer participation.
- Set a Schedule
Set up a content calendar that will make it clear when you’ll publish content. The more content you have, the better you’ll perform in areas like search engine optimization and online credibility. If you set deadlines on an automated calendar, you’ll have an easier time generating articles and ensuring regular publications. You’ll never regret having extra content on your blog.