In online business, we often hear about creating personas for your audience and the various groups you’re targeting with your digital marketing strategies. While having a firm grasp on these personas can make your marketing more focused and effective, there is one online persona you should constantly be working to improve upon—your own.
Creating your own online business persona is remarkably similar to creating a likeable online dating profile. You want to showcase aspects that will draw in your target market while always staying true to who you are. So to help you highlight your alluring aspects on digital platforms, here are three tips for creating a likeable online business persona.
Be Genuine
Although communicating with people online doesn’t require you to see them face-to-face very often, it’s still very easy to tell when someone isn’t being real with you, especially for brands communicating with their followers or target markets. For this reason, you’ve got to be genuine in all your communications if you want to have a likeable online persona for your business. Steph Costas, a contributor to CareerAddict.com, recommends double- and triple-checking what you post or share to ensure that it’s true to your core values and represents who you are as a brand. If you get too far off base trying to impress an audience you’d like to break into, you may be doing your online persona more harm than good.
Visuals Matter
Not only does your messaging have to be on point for having a likeable online business persona, but you’ve also got to have the visual representation to back it up. Regina Anaejionu, a contributor to Entrepreneur.com, shares that in order to have a business social media presence worth noticing, being visually attractive to your customers or clients online is a must. This doesn’t mean that you have to post pictures of beautiful people, but you should be using high quality images that will draw in your followers and give them an appreciation for your brand rather than turn them off from you.
Give Your Audience Value
Without valuable content, your audience is never going to find your business likeable online. Knowing this, it’s important to put all your effort into creating valuable online content that represents your brand and promotes a positive business persona. To do this, Neil Patel of QuickSprout suggests always focusing on value and not on conversions or other metrics you want to see increased. By using your content to create relationships with your audience rather than convince your readers to do certain actions, you will have a better chance at creating a likeable online persona.
You can create a likeable online business persona that helps you connect with your audience while furthering your business. Use the tips mentioned above to help you do just that.