The title of this post might appear to be a little bizarre on first glance; after all, helping the jobless should theoretically involve the same strategies year-on-year. However, it’s only recently that crowdsourcing initiatives have come to light and while these were once only associated with businesses, they are now proving to be hugely popular in other regards like this.

For those not aware about how to help the jobless the “modern way”, we’ll proceed to explain. Websites have been established whereby families and individuals post “adverts” asking for money to help with a certain goal. Usually, they resolve around medical or work related problems and unlike some platforms, they can only post such a request for aid if they are supported by one of the website’s non-profit partners. From this point on, visitors can both see the progress of the donation and add to the fund itself.

Obviously, the above is much different to traditional means of helping the homeless. It’s for this reason that we have comprised this guide, in a bid to show just why these platforms are proving to be so successful in helping people get back on their feet.

There’s a degree of regulation

One of the major advantages of these platforms is the way in which they are regulated. If every man and his dog could post a “need”, it would be fair to say that the system would be open to abuse. However, third parties rigorously analyse every “need” that is posted to the websites, meaning that those who are making the request have to have a genuine requirement for the money.

The fact that these non-profit partners are also heavily scrutinised before they sign up means that there is an extra level of protection, which again means that only genuine “needs” are posted online.

You can help the jobless and make it feel like a community effort

One of the main reasons why these platforms are so successful is that the whole process feels like a community effort. The fact that there is a progress bar, detailing just how much money has been raised and the overall goal, means that there is a genuine feeling of a collective effort.

While we haven’t delved into the psychology of such an approach, it appears as though there is something of a domino effect when people opt to donate to these causes. In other words, if one person donates and the target becomes that little bit closer, there is definite encouragement for further donations.

Your money is completely safeguarded

This final benefit is usually applicable to all charities, but it’s worth mentioning that the platforms are reputable and any money you do decide to pledge is completely safeguarded. As such, there’s absolutely no risk on the donator’s part and you can arrive at the platform with the knowledge that your money is going to be used exactly as the need on the website reads. Once again, it’s all about the regulation and protection that such crowdfunding platforms provide.

By Eddy Z

Eddy is the editorial columnist in Business Fundas, and oversees partner relationships. He posts articles of partners on various topics related to strategy, marketing, supply chain, technology management, social media, e-business, finance, economics and operations management. The articles posted are copyrighted under a Creative Commons unported license 4.0. To contact him, please direct your emails to [email protected].