Business Today and Nielsen has published the B-School rankings for 2012, in India. One of the interesting things this ranking has attempted to achieve the balance between “perception overlaps” among “chains of B-Schools”… (like IIMs, IMIs, IMTs, IITs, Symbiosis, ICFAI etc).. and estimate the individual B-School’s actual but relative position, somewhat unaffected by the umbrella brands. Indeed a good and novel way to rank institutes. There were two surveys, one to estimate the perceptive performances of institutes, and another to estimate the factual performances of the institutes.
The factual survey was done first, wherein we sent out a detailed questionnaire across multiple parameters to 1,832 B-schools across the country. Subsequently, after the factual data had come in from these schools, the perceptual survey was started. A separate questionnaire was administered to a group of more than 1,200 stakeholders of the B-school ecosystem, including teachers, students, young executives and HR recruiters. Their opinions are taken again on various aspects relating to the five key parameters – Learning Experience, Living Experience, Return On Investment, Future Orientation and Brand Value and finally a sum of products approach was undertaken and scoring of the institutes was achieved.
Check out the rankings below:
