So what would you do if your firm is facing problems from lowered revenue generation due to a dip in market conditions? If your boss breathing fire over your back, especially if you are in the sales division? Possibly although you are doing your best, still the sales of the company is dipping. Even if the general conditions of the market is bad, there is so little you can do.
Always remember, when the going gets tough, that is the actual time when the tough gets going. And tough people always survive the hard times and eventually emerge as winners.