Services Process Mapping
Typically services are characterized by the 7 Ps of services marketing namely Product, Price, Place, Promotion, People, Process and Physical evidence. One of the crucial success factors for a service…
Globalization – Impacts & Effects
Globalization is the unification of the economies across the world beyond the barriers forged by the geographies, so as to to stimulate wealth generation, exchange of goods and services and…
Windows 7 – The Mango Phone
Microsoft has finally launched the next generation operating system for the smartphones. Once the leader in the Smartphone operating system developers, Microsoft has currently a penetration lower than 5% in…
PEST Analysis
PEST analysis stands for “Political, Economic, Social, and Technological analysis“. It is a framework for Strategic analysis of markets to evaluate macro-environmental factors used in the environmental scanning component. Some…