Apple Inc – The Past and the Future
In the past few days, Apple CEO Steve Jobs resigned and Tim Cook has taken over the company that has held the leadership position in terms of technology development, innovation,…
Strategies for SAAS providers
Today, increasingly software providers are increasing the focus of selling information technology products as services. Thus there has been a spurt of adoption of SAAS (Software as a service) delivery…
e-Commerce Business Strategy
With the world full of entrepreneurs, increasingly adopting web based business ventures, a key issue to discuss becomes what is the long term business strategy? Many of the firms, after…
Knowledge Management – The way forward.
The source of a sustainable competitive advantage for any organization is derived from the access and subsequent exploitation of resources, and today, knowledge is being heralded as the most important…
4 Cs of Marketing – The Marketing Mix
R.F. Lauterborn (1993) proposed a 4 Cs classification to address the growing focus of marketing strategist on the consumer. While the 4 Ps framework for defining the marketing mix has…
A discussion of 3 core issues in Information Systems Research
Information systems research looks at the interface of three aspects of the firm, Technology, Process and People. In this essay, we look at the issues discussed by three of the…