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People often use the terms Information Technology and Information Systems interchangeably, although both the terminologies have established identities of their own. However it is crucial for every professional and individual…
Today when so much investments are dependent on the outcome of a marketing plan, the same needs to be scrutinized very deeply so as to minimize the risks of non-performance.…
Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities for the purpose of creating a demand…
Services are radically different from products and need to be marketed very differently. So the classical 4 P structure of the Marketing Mix needs to be modified suitably to incorporate…
Marketing Management is a discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities for the purpose of creating a demand…
What a terrible, terrible incident took place on 11th of March, 2011. If there is one country which can withstand earthquakes then it must be Japan. Infact the very word…
Being a tax professional going through the budget changes is what we have to do as a part of our job. When the government presents a budget, the Finance Minister…
Digital Marketing is basically promotion of brands using all available forms of digital advertising media to reach the target segment. In current marketing media, the popular media includes Radio, mobile,…
There are clubs you can’t belong to, neighborhoods you can’t live in, schools you can’t get into, but the roads are always open. – Nike Did anyone of you dream…
The term “marketing mix” was coined in the early 1950s by Neil Borden in his American Marketing Association presidential address. This is one of the preliminary knowledge every marketer must…