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Small and medium sized enterprises typically have very different requirements and capabilities to engage their target audience through Advertising and Marketing programs. Typically, most of these firms are limited by…
Digital Marketing is basically promotion of brands using all forms of digital advertising mediums to reach the target segment. This now includes Radio, mobile, Internet, Television, social media marketing and…
Social marketing was “born” as a discipline in the 1970s, with the increasing need to “sell” ideas, attitudes and behaviors, a paradigmatic shift from the need to market products only.…
Bruce Levin gave an excellent insight to what ultimately is a sure shot recipe for progress. Not taking risks in life is a sure shot symbol of stagnation and ultimately…
Does it sounds too good to be true for all the millions of hard core Indian fans of crickets? Yes, this is what we are eagerly waiting for and for…
Don’t we all wish our HR managers understood more about us and the business situation than they do?
Many small businesses are now contemplating using G-Mail for business. But is it worth it? Google’s webmail and complimenting applications (YES, THESE ARE OFTEN FREE ALSO) require no hardware or…
Economically speaking, the “Bottom of the Pyramid” is the largest and also the poorest socio-economic class of people across economies. This consumer segment consists of 2.5 billion people who live…