In a world full of media messages and news, the task for any marketer nowadays is to successfully cut through all of the ‘noise’ and reach their customer. Many businesses used to believe that the main way to sell a product or service was to create long fancy names alongside complicated terminology, and the customer would fall at their feet begging to buy the new product or service. Now whether that worked for a time is debatable, but to operate like that in today’s marketplace is suicide!
Customers don’t want to be preached at, they want to be romanced & feel special! The task for the marketer nowadays is to communicate with the customer and KEEP that connection fresh and up-to-date. It’s not all about selling selling selling, the focus has turned now to creating good quality customer relationships to allow the customer to fall in love with the brand/company. Once they are hooked onto the brand then they become advocates of the brand, and encourage others they know to use the product or services (which is a valuable tool for any company!). So how do we do this?
Well it’s all about passion. The brand needs to have passion for what they are doing and create their own buzz around themselves. A good way to do this is the creation of promotions or ad campaigns that create a talking point to get people excited about the brand and what is being sold. It’s all about enthusiasm, passion and genuine belief in the product or service. After all if you don’t like believe in the product, why would anyone else?!
These regular promotions and forms of communication with the customer (this needs to be unrelated to selling at times to ensure the customer feels appreciated and cared for by the brand, and not used purely as a money making tool) will keep the brand appear interesting and valid in people’s lives. If there is no enthusiasm or activity a brand can go stale and once customers lose interest they are ever so hard to win back!! So keep professional but do so in a passionate and enthusiastic way!!
Have a wonderful day,