Did you know that CCDVTP stands for “create, communicate, deliver the value to the target market at a profit”. Its the new mantra of marketing. Check out the insights by Philip Kotler from Kellogg Business School.
Kotler talks about the mantra of marketing-CCDVTP
ByGuest
Feb 24, 2010
By Guest
This is a contribution by a guest author. These guest posts are protected by Creative Commons unported license 4.0. Viewpoints are that of the author only. For posting articles as a guest author, please send your proposals to [email protected]