World Cup 2010 Final Brazil vs Argentina
As of now, Brazil’s route to the Finals of World Cup 2010, appears to be pretty clear, unless some major accident happens, which again seems very unlikely given the opponents…
‘Feel Good’ for summer!
Summer is here – let’s hear a BIG cheer! Now whether you are getting ready for a cruise around the world, a trip to Paris or simply a few days…
TV Idents becoming more inspiring…
For a long time TV channels have wanted to brand themselves apart from others using ‘idents’. Idents are the clips you see between programmes clearly branding the channel you are…
The evolution of Gmail
Gmail, the number one web based email platform, used by billions of users, globally, has evolved in leaps and bounds over the years, from the html mail it used to…
What motivates better performances in organizations
What makes some employees tick? Employees need various kinds of motivational incentives in organizations. Not always the best paying organization has the highest employee satisfaction score, and thus a higher…
Information sharing in Buyer Supplier Relationships
A supply chain is essentially a network of inter-connected and interdependent organizations mutually and cooperatively working together to control, manage and improve the flow of materials and information from the…
Beer Advertisements
Beer advertisements have always pictured an oomph factor. Is it because beer is positioned as a macho drink that will sell well with an overdose of the sex-factor? A research…
The GE-McKinsey matrix and its Limitations for Business Portfolio analysis
A business portfolio is defined as a collection of Strategic Business Units, commonly called SBUs, that make up a firm or a corporation. The optimal business portfolio (a dream for…
Radox says Be Selfish!
As I am due to start my job as Marketing Assistant for the Radox brand in a short number of weeks, I thought it would be a great idea to…
Top B-Schools of India in 2010
As per a study done by PagalGuy, the following is the ranking of B-Schools in India in 2010. Overall a sample size of 9576 respondents were used to evaluate the…
Walking on Water with Hi-Tec
Hi-Tec the sportswear company has attracted over 4 million people on YouTube through a hoax viral campaign. The 3 minute viral, created by Amsterdam-based ad agency CCCP, shows three men…
NSPCC Beat Exam Stress
I came across this wonderful ad today and wanted to share this with you. The NSPCC has just created an ad aimed to help children view the exam period differently,…