The 4 P’s of Marketing – The Marketing Mix strategies

 Advertising & Branding, Marketing, Marketing Theory, Sales & Distribution  3 Responses »
Mar 032011
 
The 4 P's of Marketing - The Marketing Mix strategies

The term “marketing mix” was coined in the early 1950s by Neil Borden in his American Marketing Association presidential address. This is one of the preliminary knowledge every marketer must have and is considered to be the basics of every marketing theory, which emerged henceforth. Many business degree programs such as devry online degrees include [Click to read more..]

Marketing Mix – The 4 P’s of Social Marketing

 *Featured*, Advertising & Branding, Marketing, Marketing Theory, Research  2 Responses »
Feb 232011
 
Marketing Mix - The 4 P's of Social Marketing

Social marketing was “born” as a discipline in the 1970s, with the increasing need to “sell” ideas, attitudes and behaviors, a paradigmatic shift from the need to market products only. Kotler and Andreasen define social marketing as “differing from other areas of marketing only with respect to the objectives of the marketer and his or [Click to read more..]

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